Marketing begins to work

It’s everywhere. We can’t escape it – the content. And a lot of us enjoy it. Some of us don’t, but there’s almost no avoiding it.

Each time we swipe up, we get a notification of some content created by our friends and family seeking our attention.

Consequently, brands have tapped into our need to consume content. And they are going to where our attention is to send marketing messages to us.

“We wear this.”

“We spend money on here.”

“We prefer them.”

“Buy us.”

These are the messages we receive countless times a day through our devices.

Before the devices, we watched adverts on our TV. There were fewer brand options, and these messages had a more significant impact. But honestly, now, with so many of them, most not distinguishable from the rest, we no longer pay attention. Worse still, we intentionally ignore them. The marketing is missed.

And that’s where the danger lies for brands; when they create content that the audience does not notice or ignores.

But, we can do something.

There is a way we can overcome this challenge. Marketers must take audiences on a journey from where they are to where they want to be. Our marketing begins to work when we help audiences get the change they seek.

If you’re interested in working with us, please visit¬†¬†and contact us today!

Follow Me on Socials:

Get in Touch

If you would like to book consulting services or have me speak at your event, contact me on the form below today.

    Premium Content Marketing Management to Grow Your Brand

    Let a Professional Marketing Agency Manage Your Socials

    Learn More

    Latest Blogs

    Our fans feed off our energy
    Our fans feed off our energy

    Our fans feed off our energy - A one minute read to inspire you to bring more of the passion, more of the time. Click...

    everyone is a marketing specialist
    Everyone is a marketing specialist

    Everyone is a marketing specialist. I'm not sure this article will say what you expect but it's got some sound advice at the end for...

    our message is watered down
    our message is watered down

    "Unless I let you know who the customer is our message is watered down." I explain more what I mean by this in the article....

    Add a comment

    *Please complete all fields correctly

    Related Blogs

    Perfection and Speed in Business
    Long term business success
    DIY Content Creation