Sometimes good is not enough

Let’s face it – sometimes, just being good doesn’t cut it.

You know the drill. You pour your heart and soul into creating content, like the sweat-inducing effort I talked about in yesterday’s blog post. You edit meticulously, and you’re thrilled with the outcome. But then, it’s like shouting into the void. Either no one seems to notice, or the merciless algorithm decides to play gatekeeper.

That’s exactly what hit me today. Zero views on a video I crafted with care. But hey, I’m not losing sleep over it. It’s just one piece of content in a much larger journey. I’m already thinking about the next, even better piece.

This experience is part of my story now, a testament to my commitment. Not every piece will be a hit, and that’s okay. The joy of creation is something I wouldn’t trade for the world.

So, keep pushing forward. Remember the ‘why’ behind it all – building your brand, sharing your narrative, serving others, and doing meaningful work. If the algorithm or audience doesn’t get it yet, take pride in your own recognition of your efforts. And if you’re up for a chat about this, my DMs are always open.

On another note, I’m gearing up for the upcoming TikTok for Business workshop. It’s going to be an exciting dive into leveraging TikTok for your brand. Stay tuned!

Before I sign off, here’s a glance at the content that didn’t quite make waves today. Maybe it’ll have a better run by the time you see it. If you find it valuable, a like and a share would mean the world to me. Thanks for being here. Enjoy your day!

Check out the post I thought deserved more love. 🙃

Boost Your Brand - Key Lectures & Events

  1. Social Media Coaching Programme
  2. Creating Desire Using Social Media 
  3. TikTok Strategies for Fashion Brands
  4. TikTok for Business Workshop
  5. Instagram for Business Workshop

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