How to do Marketing that Works

Start by learning.

Figure out what the problems are.

Listen to the conversations your customers and stakeholders are having and decide what parts are missing or could be better.

You should also spend time learning from the Masters, those that went before you. It’ll require you to be an apprentice of sorts.

After much time acquiring knowledge and skills, take everything you have learned plus the improvements you have made and use it to give generously.

Marketing that works is generous, and it brings change to your customers’ lives.


I will share insights on creating and managing brand desire in an upcoming lecture. To learn more, book here – Creating Brand Desire using Social Media

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