June 2021

Here is the answer to, "How do I attract attention?" Create great content. And is advertising dead? No. Not entirely. Click to read.

Why do we ignore the signals when our gut is telling us this or that isn't working? That inner alarm bell is ringing. Click to read more.

A quick blog post on what customers really want from your content because the social media platforms are a bit like T.V, except they're not.

When using social media to enhance the customer experience journey, business more accurately match content to users' expectations.

If you want to create a marketing message that converts, first you must learn how to win one customer. Click to continue reading.

I'm talking about intentionally reducing the flukes and increasing your repertoire of wins. Click to read more on content testing.

Trust and like - they are the same reasons customers will keep coming back to your storefront, your website or seek you out time after time on social media.