Using Symbols to “Blow up” your brand

I don’t mean blow up your brand as though using symbols will annihilate it. I mean, grow your brand; bring more attention to the content that you share.

In a recent post, I used the word symbol to describe Kourtney Kardashian.

Symbols are what content creators use to create connections with their audience. They are signifiers that the audience can relate to.

So, despite critics of Kourtney’s representation as a sustainability ambassador (she regularly jets around the world contributing to the climate crisis), it’s a good move from the investors’ standpoint.

Boohoo’s target audience relates to Khortney at some level. They know her, relate to her family, follow them on socials and probably watch the Kardashians. She is familiar and memorable. Therefore using her as a Boohoo ambassador (or symbol) boosts the brand’s familiarity. Whenever they see Kourtney, they will also think of the brand.

Influencer marketing is one use of symbols, but there are other ways you can capitalise on their use in your content marketing. Take for example the models, scenery, language, logos and colours you use in your content. These symbols must be used appropriately to convey emotional significance to your target audience.

Use symbols to create meaning for your audience so that, on a subconscious level, they connect to your brand. And when it comes time to purchase, your brand is one they easily remember.

Richard Millington from Feverbee.com is somebody from whom I learned about symbols many years back. He is an expert on community development. I’m sure he still shares knowledge and insight on this. Go check him out.

I will share insights on creating and managing brand desire in an upcoming lecture. To learn more, book here – Creating Brand Desire lecture.

I hope you have enjoyed this post. If you have, please share with your social media networks and leave a comment below, sharing your thoughts and experiences.

If you are interested in working with us, please visit synatelmedia.com and contact us today!

Subscribe Now

For exclusive content, products, opportunities and announcements.

Create Brand Desire

Let a Professional Marketing Agency Manage Your Socials

Book Now

Follow Me on Socials:

Get in Touch

If you would like to book consulting services or have me speak at your event, contact me on the form below today.

    Latest Blogs

    Just About Time to Give Up

    Whatever you do, don't give up Content Marketing. Watch this entertaining video, where I share my experience of helping brands grow on social media.

    Nobody has to buy

    How many of you agree that nobody has to buy from you on socials? In today's article, we discuss why misunderstanding this hurts businesses.

    How Audiences Buy Into Your Content

    In this article, we'll discuss how audiences buy Into your content. Discover how you can get attention in the first stages of the sales journey.

    Add a comment

    *Please complete all fields correctly

    Related Blogs