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Posted by | October 20, 2022
Explore how emotional marketing can transform a brand into a beloved icon, just as Virgin has, with storytelling at its heart.
Posted by | January 26, 2022
As marketers, we have no choice but to be remarkable if we want our content to be seen and remembered. Click to read How to be a Remarkable Brand
Posted by | September 11, 2021
You must never underestimate the power of your customer's brain because its role in whether or not your brand is preferred is vital.
Posted by | April 15, 2021
Some companies seem afraid, don't get it yet or unable to face the truth that marketing involves driving the culture - hard. Click to read.
Posted by | April 11, 2021
The new marketing is here. If you know that, then you're going to need to build an iconic brand, even if it's a small one. Click to read
Posted by | March 28, 2021
What's Your Story Morning Glory? A yarn about the time Mark Randolph, First CEO and co-founder of Netflix, held a book launch to inspire you.
Posted by | February 11, 2021
I recently joined other speakers for a Clubhouse call with I-PRAC CEO Chris Maughan. That discussion inspired this article- Can I trust you?
Posted by | February 9, 2021
What camp are you in? - "Beat the Competition" or "I'm my own competition". It's the former for me. Read why here
Posted by | February 1, 2021
In today's busy and competitive digital social world, we must strategically position our business to stand out. Continue reading.
Posted by | January 28, 2021
Always telling the truth allows brands to break free from the status quo. Suddenly they can be seen, heard and trusted for their honesty.
