Storytelling

Posted by Bess Obarotimi | August 8, 2023
How Threads can work for you

Meta's app, Threads, isn't as bad as you think. It may be a powerful tool in building your visibility while competition for reach is low.

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Posted by Bess Obarotimi | July 5, 2023
How to create influential content

Content gets you seen on socials but not any old content. You need to create influential content for audiences to care about you.

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Posted by Bess Obarotimi | June 21, 2023
Why I won’t manage everybody’s content

Earlier I began to think that some people I've turned away don't understand why I won't manage everybody's content. Read more.

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Posted by Bess Obarotimi | May 28, 2023
Boost Your Brand and Master Consistency on Social Media

Master consistency in social media to transform your brand's reach and loyalty—dive into practical tips for significant audience growth.

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Posted by Bess Obarotimi | December 22, 2022
Do we trust them?

Do we trust them? This is the question that audiences ultimately ask themselves when they come in contact with your brand on socials.

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Posted by Bess Obarotimi | October 20, 2022
The Power of Emotional Marketing: Building Brands People Love

Explore how emotional marketing can transform a brand into a beloved icon, just as Virgin has, with storytelling at its heart.

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Posted by Bess Obarotimi | October 14, 2022
Creating a desirable brand like Burberry

Creating a desirable brand like Burberry takes vision and the desire to serve great content for your target audience. Click to read more.

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Posted by Bess Obarotimi | October 11, 2022
How consumers prefer one brand over another

How do luxury brands dominate market share? The answer is simple and is why consumers prefer one brand over another.

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Posted by Bess Obarotimi | October 1, 2022
Using Symbols to “Blow up” your brand

In this article - Using symbols to "blow up" your brand, I share insights on what symbols are and how major brands use them for growth.

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Posted by Bess Obarotimi | September 28, 2022
The key to memorable brand messages

Market Share is usually enjoyed by a few top brands using effective brand messaging. Here's one key to memorable brand messages.

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