Blog

Posted by Bess Obarotimi | December 24, 2021
Fly on the wall vibes

A conversation about Fly on the wall vibes on the Twitch and Clubhouse Platforms and also the platform that I prefer.

Posted by Bess Obarotimi | December 21, 2021
Brands are taking the mick

Brands are taking the mick. I honestly don't think they have a clue of what social media is and what is to come. Click to read.

Posted by Bess Obarotimi | December 16, 2021
The Magic Formula

What's the magic formula to creating great social media experiences? Well, after a few years, we've got the insight that you need to know.

Posted by Bess Obarotimi | December 16, 2021
Walk in your customer’s shoes

Distinguish your brand from the competition and create compelling content experiences when you walk in your customer's shoes.

Posted by Bess Obarotimi | December 16, 2021
When we see ourselves as experts

When we see ourselves as experts, what I describe in this article might happen. If your aim is to always deliver the best, it's worth reading.

Posted by Bess Obarotimi | December 9, 2021
I can read minds

I can read minds. Seriously. Don't believe me read my post. I'll prove it. It's a marketers job to figure what on earth you are thinking, lol.

Posted by Bess Obarotimi | December 6, 2021
After each story we tell

We've all posted content on social media but here's what happens after each story we tell. Click to continue reading

Posted by Bess Obarotimi | November 26, 2021
Investing in social media

If you agree that Investing in social media is a critical company activity. Indulge me. Read this article and share your thoughts in the comments.

Posted by Bess Obarotimi | November 26, 2021
The Audience’s Best Interests

I'm being idealistic, you may retort, but I genuinely believe the audience's best interests should be at the heart of marketing, not the coin.

Posted by Bess Obarotimi | November 25, 2021
Everyone is a marketing specialist

Everyone is a marketing specialist. I'm not sure this article will say what you expect but it's got some sound advice at the end for you.

Posted by Bess Obarotimi | November 24, 2021
our message is watered down

"Unless I let you know who the customer is our message is watered down." I explain more what I mean by this in the article. Click to read.

Posted by Bess Obarotimi | November 22, 2021
Sorry, I don’t understand

"Sorry, I don't understand." It's quite likely your audience are saying this. Let's look at why and what we can do about it.

Posted by Bess Obarotimi | November 18, 2021
Our fans feed off our energy

Our fans feed off our energy - A one minute read to inspire you to bring more of the passion, more of the time. Click to read

Posted by Bess Obarotimi | November 17, 2021
The hardest thing in Marketing

With deadlines to meet and CEO's to please, one of the hardest things in marketing is to sit back and evaluate. Click to read more

Posted by Bess Obarotimi | November 2, 2021
A quick content trick for small brands

If you're a small brand with limited resources, I want to give you a quick content creation trick for fan growth. Click to read more.