Social Media Growth Strategies

Posted by Bess Obarotimi | November 21, 2022
Becoming conscious marketers

It's partly up to us to become conscious marketers and CEOs to stop it; to change how we do business. Click to read more

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Posted by Bess Obarotimi | November 17, 2022
Social Media: Embrace the Future or Get Left Behind

I've heard many marketers predict that it won't be long before social media is a thing of the past. But we need evolution, not desertion. Read more

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Posted by Bess Obarotimi | November 15, 2022
Creating content to be seen

Creating content to be seen is not enough. The platforms have been around for a long time, and expectations are higher.

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Posted by Bess Obarotimi | November 2, 2022
It takes humility

It takes humility. And that's probably the hardest for brands to accept. Social media was created for people, not brands.

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Posted by Bess Obarotimi | October 6, 2022
Nothing against Advertising

I have nothing against advertising. It costs a lot, yet it works. However, I like to emphasise marketing for brand growth. Click to read why

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Posted by Bess Obarotimi | September 10, 2022
How to Build Brand Desire Like World Class Brand, Hermès

We examine how building brand desire through marketing will have consumers choosing your brand for the long term.

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Posted by Bess Obarotimi | September 6, 2022
Does your business make this common marketing mistake?

I see businesses do great things and some bad things on socials but there is a common marketing mistake that you should steer clear of.

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Posted by Bess Obarotimi | August 18, 2022
Why luxury fashion brands use social media to create experiences rather than sell goods

Social media marketing insight on why luxury fashion brands use social media to create experiences rather than to sell goods.

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Posted by Bess Obarotimi | February 11, 2022
Pfft to excuses

Pfft to excuses is a short article I've written about our commitment to making our dreams come true using socials. Let me know if you relate.

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Posted by Bess Obarotimi | January 24, 2022
Nobody has to buy

How many of you agree that nobody has to buy from you on socials? In today's article, we discuss why misunderstanding this hurts businesses.

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