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I'm being idealistic, you may retort, but I genuinely believe the audience's best interests should be at the heart of marketing, not the coin.
Everyone is a marketing specialist. I'm not sure this article will say what you expect but it's got some sound advice at the end for you.
"Unless I let you know who the customer is our message is watered down." I explain more what I mean by this in the article. Click to read.
"Sorry, I don't understand." It's quite likely your audience are saying this. Let's look at why and what we can do about it.
Our fans feed off our energy - A one minute read to inspire you to bring more of the passion, more of the time. Click to read
If you're a small brand with limited resources, I want to give you a quick content creation trick for fan growth. Click to read more.
You mustn’t let them get an edge over you. These criminals are conniving and incredibly dangerous. You'll need an ally. Click to read more.
Social media is a place for brands to showcase and sell their work. Fans love it, we love it- but we're not your agency. Click to read why.
Nothing ever goes to plan or stays the same, yet when we're called upon to be consistent. Is that possible? Read even if you weren't perfect.
Sometimes it's just a few basic things you need that earns you trust and loyalty. Read 'Get this right for success' here.