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Posted by | 11 October 2022 | Storytelling
How do luxury brands dominate market share? The answer is simple and is why consumers prefer one brand over another.
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I have nothing against advertising. It costs a lot, yet it works. However, I like to emphasise marketing for brand growth. Click to read why
Posted by | 01 October 2022 | Storytelling
In this article - Using symbols to "blow up" your brand, I share insights on what symbols are and how major brands use them for growth.
Posted by | 30 September 2022 | Strategy
Kourtney Kardashian as Boohoo's sustainable ambassador is genius! She keeps the brand relevant while sparking vital conversations. 🌟
Posted by | 28 September 2022 | Storytelling
Market Share is usually enjoyed by a few top brands using effective brand messaging. Here's one key to memorable brand messages.
Posted by | 26 September 2022 | Storytelling
Marketers must capitalise on consumer interests to create content that builds brand awareness and generates sustained profits.
Posted by | 23 September 2022 | Marketing Psychology
Explore the art of harnessing herd mentality to make your brand the crowd's top pick in a competitive digital marketplace.
