Blog

Posted by Bess Obarotimi | June 2, 2023
Should brands follow social media trends?

Exploring the dilemma: should brands follow social media trends? Discover how trends impact brand identity and audience engagement

Posted by Bess Obarotimi | May 28, 2023
Boost Your Brand and Master Consistency on Social Media

Master consistency in social media to transform your brand's reach and loyalty—dive into practical tips for significant audience growth.

Posted by Bess Obarotimi | May 25, 2023
You don’t have to go on socials

You don't have to go on socials. I know I bang on about building your brand on social media 24-7, but hear me out.

Posted by Bess Obarotimi | May 24, 2023
How to take Charge of Your Personal Brand Content Creation

Become a master at personal brand content creation with these insider tips. Elevate your social media game and stand out in the digital crowd!

Posted by Bess Obarotimi | May 15, 2023
Equality, diversity and inclusivity in your social media content

There's still more work to be done about equality, diversity and inclusivity in your social media content. Who's ready to talk about it?

Posted by Bess Obarotimi | May 12, 2023
Don’t give up your socials yet

Don't give up your socials until you read this. It's so important you understand the correct approach to social media success.

Posted by Bess Obarotimi | May 5, 2023
Having a social media identity crisis online

Many are confused about who they are and how to be authentic on socials. Let's take a quick look at the social media identity crisis online.

Posted by Bess Obarotimi | April 17, 2023
When your friends don’t like your content

It's pretty out of order when your friends don't like your content but here are my thoughts on what is going on and what we should do.

Posted by Bess Obarotimi | April 15, 2023
The Art of Giving Marketing

Explore the power of authentic storytelling in marketing—where genuine giving creates lasting connections, not just transactions.

Posted by Bess Obarotimi | April 1, 2023
Why a Black British Content Creators Meetup

I was thinking about why I set up the Black British Content Creators Meetup. Or maybe I was trying to justify the event to myself. Click to read.

Posted by Bess Obarotimi | March 30, 2023
Boosting Engagement: The Power of ‘Spilling the Tea’

Discover the secret to boosting engagement by 'spilling the tea' with content that resonates and captivates. Unlock the power of stories.

Posted by Bess Obarotimi | January 22, 2023
Pause and Add Context

Wake up, drink coffee, create content, repeat. Sounds familiar? Time to pause and add context. Discover how in our guide to meaningful posts.

Posted by Bess Obarotimi | December 22, 2022
Do we trust them?

Do we trust them? This is the question that audiences ultimately ask themselves when they come in contact with your brand on socials.

Posted by Bess Obarotimi | November 28, 2022
How to do Marketing that Works

Marketing that works - a quick read to help you do marketing that customers care about. Click to read more

Posted by Bess Obarotimi | November 26, 2022
A Powerful Spirit

A Powerful Spirit - marketing thoughts to inspire you to create your best work from the heart. Click the link to read.