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Posted by | November 21, 2022
It's partly up to us to become conscious marketers and CEOs to stop it; to change how we do business. Click to read more
Posted by | November 17, 2022
I've heard many marketers predict that it won't be long before social media is a thing of the past. But we need evolution, not desertion. Read more
Posted by | November 15, 2022
Creating content to be seen is not enough. The platforms have been around for a long time, and expectations are higher.
Posted by | November 2, 2022
It takes humility. And that's probably the hardest for brands to accept. Social media was created for people, not brands.
Posted by | October 20, 2022
Explore how emotional marketing can transform a brand into a beloved icon, just as Virgin has, with storytelling at its heart.
Posted by | October 14, 2022
Creating a desirable brand like Burberry takes vision and the desire to serve great content for your target audience. Click to read more.
Posted by | October 11, 2022
How do luxury brands dominate market share? The answer is simple and is why consumers prefer one brand over another.
Posted by | October 6, 2022
I have nothing against advertising. It costs a lot, yet it works. However, I like to emphasise marketing for brand growth. Click to read why
Posted by | October 1, 2022
In this article - Using symbols to "blow up" your brand, I share insights on what symbols are and how major brands use them for growth.
Posted by | September 30, 2022
Kourtney Kardashian as Boohoo's sustainable ambassador is genius! She keeps the brand relevant while sparking vital conversations. 🌟
Posted by | September 28, 2022
Market Share is usually enjoyed by a few top brands using effective brand messaging. Here's one key to memorable brand messages.
Posted by | September 26, 2022
Marketers must capitalise on consumer interests to create content that builds brand awareness and generates sustained profits.
Posted by | September 23, 2022
Explore the art of harnessing herd mentality to make your brand the crowd's top pick in a competitive digital marketplace.
Posted by | September 10, 2022
We examine how building brand desire through marketing will have consumers choosing your brand for the long term.
Posted by | September 6, 2022
I see businesses do great things and some bad things on socials but there is a common marketing mistake that you should steer clear of.
