Blog

Build A Successful Brand Like Virgil Abloh's Off White
Posted by Bess Obarotimi | August 31, 2022
Build A Successful Brand Like Virgil Abloh’s Off White with storytelling

If you want to Build A Successful fashion Brand Like Virgil Abloh's Off White using storytelling, here's what you can learn from the creator.

Posted by Bess Obarotimi | August 18, 2022
Why luxury fashion brands use social media to create experiences rather than sell goods

Social media marketing insight on why luxury fashion brands use social media to create experiences rather than to sell goods.

Posted by Bess Obarotimi | July 14, 2022
What are they thinking, and doing?

We can't assume anything. We need to know what are customers are thinking and doing if we want to create attention-worthy content.

Posted by Bess Obarotimi | February 22, 2022
People Like Us

One of the most complex goals we aim to achieve is to connect with people like us. In this article, we discuss how to achieve that. Click to read

Posted by Bess Obarotimi | February 21, 2022
Marketing begins to work

Content, content everywhere! It's like the air we breathe in this digital age – inescapable, yet something many of us absolutely adore. Some might not be fans, but let's face...

Posted by Bess Obarotimi | February 11, 2022
Pfft to excuses

Pfft to excuses is a short article I've written about our commitment to making our dreams come true using socials. Let me know if you relate.

Posted by Bess Obarotimi | February 3, 2022
A Game of Love and Hate

A game of Love and Hate - That's what social media will always be. And, try as we might, we can't run from it. Click to read what I mean.

Posted by Bess Obarotimi | January 26, 2022
How to be a Remarkable Brand

As marketers, we have no choice but to be remarkable if we want our content to be seen and remembered. Click to read How to be a Remarkable Brand

Posted by Bess Obarotimi | January 24, 2022
Nobody has to buy

How many of you agree that nobody has to buy from you on socials? In today's article, we discuss why misunderstanding this hurts businesses.

Posted by Bess Obarotimi | January 13, 2022
Our Rose-Tinted Glasses

Often we were rose-tinted glasses when it comes to our brand and it can skew our understanding of how customers perceive us.

Posted by Bess Obarotimi | January 11, 2022
The biggest new social media platform

Would you like to know the biggest new social media platform? Yes? Thought you might. Well, I've got some advice for. Click to read more.

Posted by Bess Obarotimi | January 3, 2022
Don’t Get Bored

Ever felt in your marketing that it's been said before, done already, created way back when? Well, don't get bored just yet. Click to read more.

Posted by Bess Obarotimi | December 28, 2021
A Platform to be Creative

We should stop calling social media a platform for marketing to our customers but a platform to be creative. Continue Reading

Posted by Bess Obarotimi | December 28, 2021
Remember Us

We create what everyone understands, everyone has seen before, and what is expected. So nothing is new, and the danger is nobody remembers us

Posted by Bess Obarotimi | December 25, 2021
The Customer Says, “Not Right Now!”

The Customer Says Not Right Now. But Why? What can we do with our content to get them to change their minds? Read my solution here